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Shopify installation
MetricCue securely identifies this store from the Shopify installation. No separate Shopify login is required.
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ASK FROM THIS SECTION
What would you like to query?
Choose the exact record or metric. MetricCue will carry it into an editable question.
WELCOME TO METRICCUE
Set up your daily briefing.
Connect only the sources your store uses. You can add more later from Integrations.
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Import your Shopify history
Start the first read-only import to establish your store baseline. MetricCue will keep findings provisional while history is being established.
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Teach MetricCue about your business
Add the business context MetricCue should understand when reviewing your website and marketing. You control what MetricCue is allowed to assume.
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Add missing cost assumptions
Fallbacks fill only the costs Shopify does not report.
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Choose optional reporting
Connect Meta Ads, Google Ads, GA4 or Klaviyo independently. You can also skip this step for now.
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Investigate further with Ask MetricCue
Start with the Daily Report and detailed Website, Advertising and Email pages. When they raise a further question, Ask MetricCue can investigate the same governed evidence in plain English. One successfully answered question uses one of the 50 included monthly Ask credits.
Example questionsWhy does this matter?What would change this recommendation?What should remain unchanged?
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Learn MetricCue
Take the full MetricCue tour now. After setup, each major section also offers a more detailed first-visit tour, and you can replay any current section from its Tour this section button.
BUSINESS CONTEXT
Help MetricCue understand how your business really works.
The more accurate this context is, the less likely MetricCue is to misinterpret unusual orders, promotions, refunds, traffic or customer behaviour. MetricCue will not prefill this from your storefront. It is merchant-approved context, not performance evidence, and you can edit it later in Settings.
You can change connections later without cluttering the reporting pages.
METRICCUE · AUTOMATIC ANALYSIS
Your briefings.
BRIEFING INBOX
Notifications
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DAILY BRIEFING
Yesterday, in 30 seconds.
Complete periodRead-only analysisRules verified
METRICCUE DAILY INTELLIGENCE
What matters and what to do next.
SITUATION
WHAT THIS MEANS
PRIMARY DRIVER
ONGOING CONSTRAINT
DON’T OVERREACT TO
MERCHANT BUSINESS RULE APPLIED
WHAT I’D DO
COMMERCIAL PERFORMANCE
Commercial snapshot
WEBSITE & CONVERSION
Where the customer journey needs attention.
ADVERTISING
Performance and required fixes.
EMAIL MARKETING
Campaigns and automated flows.
PROFITABILITY & COSTS
Protect the commercial outcome.
WATCH LIST & DATA QUALITY
What to monitor before acting.
GOVERNED CONVERSATIONAL ANALYTICS
Ask MetricCue.
Ask plain-English questions and receive concise answers grounded in this store’s connected MetricCue evidence, calculations and commercial guardrails.
START WITH VERIFIED EVIDENCE
What would you like to understand?
MetricCue can explain changes, reconcile sources, test whether evidence is mature enough for action and clearly identify what should remain unchanged.
Understanding your questionChecking connected data and building the minimum evidence pack.
Asking about
One successfully answered question uses one Ask credit. Clarifications, insufficient evidence, failures and unchanged-evidence cache hits do not.
Evidence for the selected answer
Select an answer’s evidence reference to inspect its source, calculation, period, freshness and limitations.
ASK CREDIT BALANCE
Included usage, kept simple.
Recent Ask credit usage
PAID MEDIA
Advertising.
Explore account performance by platform, then drill from campaign to ad set and individual ad.
OWNED MARKETING
Email marketing.
See total Klaviyo performance first, then drill into campaigns and automated flows.
EMAIL DECISIONS
What needs attention.
EMAIL CREATIVE INSIGHT
Email creative review
HOW METRICCUE DECIDESEmail safeguards and interpretationOpen to review the rules applied after the performance data.
- Comparison
- Campaigns and recognised flow types use separate Klaviyo 2025 US aggregated ecommerce references as directional context, not an Australian market target.
- Evidence gate
- At least 250 delivered for engagement; conversion is judged only when average performance would imply at least three purchases.
- Decision weight
- Clicks and placed orders carry decision weight. Opens remain contextual because privacy protection can inflate them.
- Revenue context
- Fixed revenue-per-recipient benchmarks do not trigger decisions because product price materially affects them.
MetricCue assesses each campaign or complete flow, separates message engagement from post-click conversion leakage, preserves negative-delivery safeguards and uses Shopify retained revenue as commercial truth. It does not change campaigns or flows.
STORE EXPERIENCE
Website.
Find the commercial bottleneck, prioritise the right fix and measure what changed.
PRIORITIES
What to do next.
CUSTOMER JOURNEY
Where people drop away.
COMMERCIAL OUTCOME
Conversion must improve the business.
SHOPIFY HUMAN SESSIONS
Landing-page performance.
DEVICE MIX
Performance by device.
TRAFFIC MIX
Performance by source.
RENDERED EXPERIENCE REVIEW
Review the storefront customers actually see.
Select a Shopify page and MetricCue will capture the complete desktop and mobile experience, combine it with page structure and performance evidence, and preserve the result for comparison.
REVIEW HISTORY
Saved page reviews.
HOW METRICCUE DECIDESWebsite safeguards and operating levelsOpen to review or adjust the rules applied after the performance data.
Human sessions are used throughout. Changes remain directional unless run as a controlled experiment, and conversion gains are checked against revenue per visit, average order value and contribution margin.
BUSINESS PERFORMANCE
Your numbers, in one view.
A detailed read-only view of commerce, advertising, traffic and contribution performance.
Reporting periodChoose one period for every summary below.
DAILY TREND
Revenue and advertising
Retained revenueAdvertising
CHANNEL MIX
Advertising spend
SITE FUNNEL
Customer journey
TOP PRODUCTS
Product performance
COMPLETE BREAKDOWN
Performance monitor
| Metric | Yesterday | Last 7 days | Previous 7 | 7d vs prior | Last 30 days | MTD | FYTD |
|---|
DATA HEALTH
Reporting sources
DAILY DETAIL
Recent trend
| Date | Retained revenue | Advertising | Human sessions | Orders | Blended ROAS | Contribution margin |
|---|
PROFITABILITY INPUTS
Actuals first, drivers second.
Shopify values take priority. These assumptions fill only the remaining gaps.
Store-level fallback drivers
Each saved policy is dated so historical briefings retain the assumptions that applied at the time.
Latest seven-day cost breakdown
Resolved values remain visible even when final contribution profit is waiting for another source.
PLATFORM & SOFTWARE COSTS
Actual when available. Fallback when needed.
These operating costs remain separate from Paid Media and retain their source and confidence.
Complete your Shopify cost history
MetricCue automatically collects costs Shopify exposes through supported APIs. Historical subscription and app billing only needs to be imported once.
- In Shopify, open Settings → Billing.
- Export bills or the expense report as CSV.
- Upload it here for duplicate-safe review.
Cost history and evidence
EVIDENCE
What happened, and why.
Supporting signals, confidence and tracking warnings behind the selected briefing.
Daily findings
Current tracking warnings
Areas requiring attention
DATA SOURCES
Integrations.
Connect reporting as the business grows. Every connection is read-only.
AVAILABLE NOW AND NEXT
Connection catalogue
PREFERENCES
Settings.
Manage store preferences, business context, briefing delivery and diagnostics without one long settings page.
Store
Loaded from Shopify
Daily briefing
Automatic analysis runs at 7:30 am in the store timezone, after connected-source refreshes.
Access
MetricCue is read-only. It cannot change campaigns, products, prices or orders.
GENERAL
Store preferences
Reference settings that help MetricCue interpret the store without changing the underlying evidence.
Business category
Selects the category reference for conversion rate only. Average order value is assessed against the store's own comparable history, while revenue per visit uses MetricCue's fixed operating bands.
Business-health decisions use approved operating ranges, a category conversion reference, store history and the saved cost model.BUSINESS CONTEXT
Teach MetricCue how this business really works
Merchant-approved goals, rules and exceptions can qualify interpretation without overriding measured evidence.
Business context
Review the merchant-approved context, business goals, rules and exceptions MetricCue may use to qualify interpretation without overriding the underlying evidence.
Checking business context…BRIEFINGS & NOTIFICATIONS
Delivery preferences
Control who receives MetricCue briefings and review the sender used for outbound email.
OUTBOUND EMAIL
Sending identity
Checking the backend sender…
- From
- —
- Reply-to
- —
- Provider
- —
BRIEFING DELIVERY
Recipients and notifications
Send each recipient a private copy. In-app notifications remain available for every completed briefing.
Push notifications
Coming laterThe preference structure is ready, but browser push delivery is intentionally deferred.
DIAGNOSTICS
Setup and delivery health
Technical checks and audit history live here so everyday settings stay uncluttered.
AI communication
Checking the latest briefing…
This diagnostic is visible in Settings only. MetricCue always retains its rules-verified fallback.Store readiness
Checking this store’s setup and connection health…
Optional integrations do not block MetricCue. Items marked attention identify setup or sync conditions worth checking before relying on a report.DELIVERY AUDIT